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“hard” innovation of injection molding machines will bring overall changes.

2018-07-18 来源:塑商汇
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In 2017, China's manufacturing industry has completed growth which liked a blowout, especially in the field of plastics machines. In 2018, China's plastic machine enterprises ushered in the "key across", which is to increase overseas share and expand production capacity, or to brake steadily and develop step by step?


In June 2018, the plastics media, SSH correspondent interviewed Yunsheng Zhang, the general manager of Ningbo Tongyong Plastic Machinery Manufacturing Co., Ltd.


Yunsheng Zhang the general manager of Ningbo Tongyong Plastic Machinery Manufacturing Co., Ltd.


Ningbo Tongyong Plastic Machinery Manufacturing Co., Ltd. (referred to as “UVA”) developed smoothly in 2017, and its sales performance is satisfying, which entered the top ten in the recent sales profit list of injection molding machines.


Zhang Yunsheng has his own opinion on the trend of the injection molding machine industry in 2018 and the international injection molding machine.


"Red Light Law", tests the ability of corporate decision makers


"When they see the red light,some people may choose to stop, and other people may choose to rush because they believe that the red light will go out." Zhang Yunsheng replied to the reporter: "This is called the 'red light law.'"


“Many companies choose to rush in when the red light will go out. It may be successful. But we don’t. The injection molding machine field in 2017 was pretty good. But if we miscalculate the trend, the blind expansion may bring crisis to the company."


It is said that the sales of UVA are growing at an annual rate of 20%. The concept of policy makers is: develop steadily, step by step. So UVA is a typical enterprise that brakes on the "red light law".


“At present, we have 420 employees. The company is a community so every important decision will affect the fate of these 420 employees, even the families behind them.” Yunsheng Zhang said: “So even when we meet the yellow light, we also choose the brake. It is the most important for decision makers that knowing how to follow the trend but also follow the rules of the industry!."


When the reporter mentioned the fact that the company is also planning a new factory to expand production capacity and asked him whether it was contrary to the "red light law" theory or not, Yunsheng Zhang said with a smile: "The expansion of the new plant is mainly for our large-tonnage injection molding machines which are from one thousand tons to three thousand tons. “We think that the existing factory cannot fit in such machine."


When mentioned if the new plant will adopt smart factory system or more high-tech unmanned technology, Yunsheng Zhang said: "The factory is still in the preparation stage. And as for the smart factory, there is no plan at present. However, for machinery industry, ordinary production mode is the main selection. From the perspective of our own positioning, we will not have a large-scale smart system investment at the early stage, all in all, step by step!"


About “hard innovation”


“Hard innovation” refers to the innovation in hardware technology. It is said that China's injection molding machine industry is one of the most advanced manufacturing industries closed to the world's leading level, with the most potential worldwide. China's injection molding machines have occupied 70% share of the global low-end market. In the future, the low-end market is constantly upgrading, which also provides a good environment for Chinese plastic machine enterprises. In this situation, Yunsheng Zhang thinks that China's injection molding machine enterprises should continue to innovate and research various technologies of injection molding machines. The innovation of UVA is not an innovation of field. “We do not do exploration and innovation in other field, but dig deeply into the areas that we are good at, and try our best to do the utmost.” he said.


"In 2018, many well-known manufacturing or traditional enterprises in China experienced a debt crisis, which was also caused by companies blind exploring in new areas." Yunsheng Zhang said.


Another meaning of “hard innovation” is that many technologies have been stabilized in the field of injection molding machines. The low-end market dividend has already met the demand of most injection molding machine enterprises. So what Yunsheng Zhang expects is that how to improve crisis awareness and how to move to higher class market instead of staying in low-end market.


Yunsheng Zhang has his own understanding of combination between "hard innovation" and the Internet.


"Many concepts have come out such as b2b, o2o, and Internet+, but they are all innovations on conception. For example, the concept of 'sharing' is just another form of renting. Especially for industry, it is an aid but not the primary factor. The Internet has a great impact on civilian industry, but small on the industry. Now, many buyers and agents still go to the factory and eventually place orders after the inspection. For Ningbo General Plastics, the Internet is an important information release window, but we can't depend on it too much."


Moreover, some people say that "ecology" was very important in today's society, and people have also experienced more and more "ecological" systems. For this one, Yunsheng Zhang believes that “ecology” must combine a series of elements such as technology, data, talents, manufacturing, accessories and so on. It requires the cooperation and support of enterprises from all kinds of fields. He also said: "Of course, if China's injection molding machine industry has an 'ecology’ factor, we can bend over and reach the global leading level."


Yunsheng Zhang continued to say: "Of course, for UVA, it is still necessary to do a good job of the enterprise itself, and put the big proposition of 'ecology' to the details. That is the most important task of our generation."




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